Foodsmart: Eating Well Made Simple

Dr. Jason Langheier, MD, MPH and Milo Krastev both believed that eating well shouldn’t be complicated, so they started Foodsmart to simplify wellness, one bite at a time.

Foodsmart goes beyond just providing healthy options; we are committed to addressing food insecurity.

Founded in 2010 by Jason Langheier and headquartered in San Francisco, California, Foodsmart (f.k.a. Zipongo) is revolutionizing the way we approach healthy eating. As a pioneer of telehealth, it combines the expertise of registered dietitians, convenient meal planning tools, and an extensive food delivery marketplace all in one place, making it effortless to prioritize your well-being without straining your mind or your wallet.

The company provides seamlessly integrated comprehensive dietary assessments and personalized nutrition counseling by qualified dietitians. By complementing these services with online food ordering and cost-effective meal planning options for the entire family, it ensures that healthy eating becomes a hassle-free endeavor.

The dedication to accessibility is further enhanced by our partnerships with retail food providers, capable of delivering to nearly every corner of the country. Foodsmart strives to bridge the gap between individuals and healthier food choices while also addressing long-term food insecurity concerns through assistance with SNAP enrollment.

Founder spotlight — Dr. Jason Langheier, MD, MPH. Jason trained as a pediatrician with a public-health focus on nutrition access, then built Foodsmart on a simple thesis: the clinical system treats food as an afterthought, but most chronic disease is what you eat. Fifteen years later, the company’s nationwide network of dietitians, meal-planning tools, and SNAP-enrollment support is the system that thesis built.

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