ILLUMOBILE | EXITED
Illumobile: Optimized Advertising
Matthew Wise sought to develop a platform that would empower advertisers through multiple avenues of content creation.
With its digital media network, StoreFrontScreens, Illumobile captivates urban consumers through an extensive network of out-of-home digital displays.
Users can either upload their own content, reference existing content from other websites, or leverage the intuitive online ad creator provided by Illumobile. This versatile system supports video and graphical content in a variety of popular file formats, including Flash, MPEG, AVI, Quicktime, JPEG, GIF, BMP, and PNG.
Illumobile offers two comprehensive advertising options, businesses can choose between two distinct advertising areas: the Metro and Community Ad Spots. The Metro Spot, spanning an impressive 864 pixels in height and 1024 pixels in width, commands attention with its imposing presence. On the other hand, the Community Spot, measuring 768 pixels high by 540 pixels wide, caters to a more localized audience.
To ensure optimal exposure, Illumobile employs strategically timed cycling for advertisements. Metro Ads rotate every two minutes, captivating passersby with their dynamic content, while Community Ads rotate once every three minutes. This precise scheduling allows advertisers to effectively communicate their message to the target audience, maximizing the impact of their campaigns.
Matthew Wise
Matthew Wise
Founder
Entrepreneur, technologist and investor at the intersection of product and strategy, collaborating with engineers, designers, and cross functional teams to build and distribute software applications and services.
He is fascinated in people as the perfect medium of creative expression for achieving goals based on unified vision, technical expertise, and team work.
He combines leadership, strategy, operational expertise, product management, and data analysis with a keen insight into leveraging new opportunities.