
Mooch: Financial Self Improvement
Kevin Jiang & Richard Velasquez wanted to build an app that made budgeting feel effortless. Wound down in 2024.
Personal finance can be stressful. Mooch decided to reinvent the way it works and feels – to make it about approachable self-improvement like you were talking to a friend.
And change the relationship people had with their finances.
The founders of Mooch were on a mission to fix things and shift the power away from institutions back to people, by changing the relationship people had with their personal finances.
They wanted to make the experience feel like a conversation with a friend, not a banking transaction. A friend that users turned to when they wanted to be better. This enabled users to grow their financial knowledge with Mooch, learning how to budget, increase their income, save more money, and start investing.

Mooch felt easy.

Richard Velasquez
CO-FOUNDER

Kevin Jiang
CO-FOUNDER