BrandGuard: Brand Safe AI Marketing

Rob May set out to create intelligent content creation that stays on brand. Acquired by Sightly in 2025.

AI can make almost anything we can imagine, but brands have a voice and values that need consistency across channels. BrandGuard keeps the guardrails on, so companies can leverage AI-generated content safely.

As brands incorporate generative AI into their creative workflows to generate new content associated with the company, they need to tread carefully to be sure that the new material adheres to the company’s style and brand guidelines.

BrandGuard was an early-stage startup building a suite of generative AI tools designed to protect brand integrity. Its products included BrandGuard API, BrandGuard Platform & BrandGPT.

With BrandGuard, you ingest your company’s brand guidelines and style guide, and with a series of models the platform has created, it can check the content against those rules to make sure it’s in compliance, while BrandGPT lets you ask questions about the brand’s content rules in ChatGPT style. This allows companies to leverage artificial intelligence while maintaining their voice and values.

Sightly acquired BrandGuard’s AI brand-governance technology in April 2025 to strengthen its Brand Mentality platform.

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Rob May

FOUNDER

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