For Customizers. 

For Aaron Schwartz, creating custom products that embody your unique vision and redefining the limits of personal style came together through watches. Acquired by Custom Ink in 2019.

Pushing the boundaries in the world of personalized style, inviting fashion enthusiasts, organizations, and influencers to embark on a journey of creativity and self-expression.

In the ever-evolving world of fashion, Modify Watches stands out as a trailblazer in the realm of customization. With its innovative modular designs, fans can mix-and-match to create a timepiece that perfectly reflects their unique style. The brand's commitment to excellence has garnered widespread recognition, with features in esteemed publications such as Good Morning America, The New York Times, and the Today Show, to name just a few. The company's reach extends far and wide, captivating audiences across the nation with their exceptional creations.

Beyond their popular direct-to-consumer platform, Modify Watches boasts a thriving custom products business. Renowned corporations like Facebook, Google, Nike, and Deloitte, along with a host of others, have sought out Modify Watches to design exclusive products for their brands. The company's impressive client list is a testament to their ability to deliver exceptional, tailor-made solutions.

Success lies in the coveted licenses with esteemed entities such as the NBA, Major League Baseball, Major League Soccer, and Live Nation, among others. These partnerships have enabled Modify Watches to bring fans even closer to their beloved sports teams and artists, creating a greater sense of camaraderie and shared passion.

Every product is meticulously designed by their talented team and hand-assembled in San Francisco. This local production process allows for lightning-fast turnaround times and the flexibility to accommodate even the most unique requests. In fact, Modify Watches has the remarkable ability to produce runs as small as a single unit, ensuring that each creation receives the utmost attention to detail.

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Aaron Schwartz


Aaron Schwartz

Modify Watches started innocently enough back in 2010 as an after-school hobby and eventually turned into a growing business. Aaron said that he and a friend were passionate about customizable watches, as well as having great customer service, and they simply built their company around those two things. Modify Watches includes a handwritten note to each and every customer and also allows customers to get anything they want on the face of their watches.

In the dynamic realm of entrepreneurship, wisdom often stems from experience. Aaron Schwartz, now a seasoned founder, imparts invaluable advice to fellow startups and founders, drawing from the lessons he has learned along his journey. He acknowledges that mistakes are an inherent part of the entrepreneurial journey and that uncertainty and a lack of knowledge may permeate various aspects. However, reflecting on his own path, Schwartz emphasizes the significance of initiating endeavors at the earliest possible juncture.

“...and so the biggest lesson I learned is that I should have started earlier.”

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