Mobile shopping experience company Snapcommerce is moving from commerce to fintech, unveiling both a new name, Super, and a new credit card product.
The company, which raised $85 million last year, describes its SuperCash card as a “first-of-its-kind, debt-protecting card” that provides users with rewards and cash back in a way that enables them to build credit.
Here’s how it works: anyone can apply for the card — there are no credit checks or minimum purchases — and it connects to the user’s debit card. So they spend the same way, but instead of not getting any rewards from the debit card, SuperCash users get a whopping 10% cash back on SuperTravel, 5% on SuperShop and 2% everywhere else Mastercard is accepted, Hussein Fazal, Super CEO, told TechCrunch.
When building Snapcommerce, the company noticed that the majority of its customers were paying with a debit card.
“It’s because they typically didn’t have access to credit or they were afraid of credit, and in fact, 54% said they wanted access to credit and they couldn’t get it,” Fazal added. “Launching this SuperCash Card makes you think holistically about how all this stuff works together. For every spend decision our customers make, we want them to come to us because it’s a better way to spend because they’re going to save 20% to 30% on hotels and build a credit score while getting 2% cashback.”