Metadata in the Digital Age

March 12, 2024
6 min read
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When Snapchat was introduced to the world, why did the evolution of digital communication take yet another step?

  • What is ephemeral messaging?
  • How important is catalog management in the Music Industry?

Recently, we had the pleasure of sitting down with the Founder and CEO of Sound Credit, Gebre Waddell, to learn about the future of digital communication. We delved into the fascinating world of ephemeral messaging, the differences from traditional perpetual streaming, and its impact on the digital landscape. If any of the above questions piqued your curiosity, keep reading or watch his video below!

"But in the next era of ceding work to machines, we're faced with needing to establish a different type of trust. This will be especially so with regard to AI, machine learning, sensors performing beyond our human abilities, and incomprehensible (to humans) amounts and types of data."

Kira Noodleman - Partner, Bee Partners

Read more about this industry's anticipated challenges in our Human-Machine Convergence Insight Paper or more about the mission and vision of Sound Credit on their website.


Gebre discusses the significance of ephemeral messaging in the digital world, highlighting how platforms like Snapchat revolutionized digital communication by introducing the concept of messages that disappear, mirroring the natural ephemerality of spoken communication. Being in the music industry, he speaks to the importance of catalog management and the role of accurate information in maintaining valuable relationships.

He emphasizes how Sound Credit simplifies access to crucial data and usage information, ultimately serving the needs of users with a focus on user experience and security. Additionally, Gebre explains the intricate process of establishing intellectual property around ephemeral messaging and perpetual streaming, underscoring the importance of solid legal protection and careful development to prevent infringement. Looking ahead, Gebre suggests that the future of media consumption lies in combining the natural, ephemeral aspects of human communication with the perpetual nature of streaming, offering a powerful and captivating blend of the two.

Gebre Waddell: User Needs and Intellectual Property

The Future of Digital Communication

In a rapidly evolving digital landscape, communication and media consumption have undergone significant transformations. The emergence of ephemeral messaging, exemplified by platforms like Snapchat, has revolutionized the way we interact digitally. Concurrently, perpetual streaming has become an integral part of how we consume media. In this comprehensive exploration, we will delve into the impact and potential of ephemeral messaging and perpetual streaming, examining their significance in digital communication and media consumption.

Reimagining How We Communicate

Ephemeral messaging represents a departure from the conventional permanence associated with digital communication. Unlike traditional messaging platforms where messages are stored indefinitely, ephemeral messaging introduces the concept of transient communication—mimicking the natural ephemerality of verbal conversation. As Gebre mentions, ephemeral messaging reflects the natural human interaction where spoken words are conveyed and then dissipate, contributing to the uniqueness and intrigue of our interactions.

The advent of platforms like Snapchat marked a paradigm shift in digital communication. Before this, messages were predominantly stored in a permanent or semi-permanent manner across various platforms. By embracing ephemerality, individuals were able to communicate in a manner that mirrored the fluidity and impermanence of spontaneous conversations.

Empowering Catalog Management

The concept of ephemeral messaging extends beyond casual interactions and has profound implications in the music industry. Catalog management, a cornerstone of the music business, hinges on the accessibility and coherence of data. The ability to manage information swiftly and efficiently is pivotal, as it can directly impact opportunities for placements and the utilization of content in various mediums.

Catalog management holds immense importance in the music industry, serving as the bedrock of a record label or publishing company's value. Effectively managing the data associated with music catalogs is crucial for seizing opportunities such as placements in films and other content usage. The ability to access comprehensive information swiftly is integral to leveraging the full potential of a music catalog. Moreover, accurate catalog management is indispensable for fostering strong and enduring relationships within the music industry, underlining the pivotal role of information in driving the industry forward.

Intellectual Property Protection

Moreover, the intersection of ephemeral messaging and intellectual property protection becomes evident as Gebre discusses the meticulous approach taken to safeguard the innovative aspects of ephemeral streaming. Collaborating with legal experts and leveraging careful internal deliberation, companies like Sound Credit actively bolster their intellectual property to ensure a stable foundation while demonstrating a commitment to fortifying the foundation of ephemeral messaging. This proactive approach not only safeguards investments in intellectual property but also mitigates the risk of imitation by larger industry players.

Did you know that Sound Credit is integrated with over 95 of the world's largest record labels and key organizations such as PPL, The MLC, and Sound Exchange?

Built For The People

The essence of Sound Credit's success lies in its unwavering dedication to understanding and serving the needs of its customers. By closely engaging with users and garnering usage information, the platform evolves in tandem with the dynamic requisites of its user base. This customer-centric approach underscores the pivotal role of user feedback and support in refining and elevating the platform, thereby fostering a symbiotic relationship between the service provider and its clientele.

Sound Credit emerges as a transformative tool, streamlining catalog management and ensuring that crucial information is readily accessible. The seamless integration of user interface and user experience (UI/UX) design, coupled with robust security measures, empowers users to effortlessly input and deploy vital information in real-time, thereby enhancing efficiency.

Conclusion: Charting the Path Forward

The impact and potential of ephemeral messaging and perpetual streaming are undeniably transformative, ushering in a new era of digital communication and media consumption. From redefining the cadence of digital conversations to securing intellectual property and propelling catalog management, these paradigms continue to shape the digital landscape. As we navigate the evolving terrain of digital communication and media consumption, the confluence of ephemeral messaging and perpetual streaming stands as a testament to the enduring spirit of innovation, poised to chart new frontiers in the digital realm.

The vision is clear–capitalizing on the potential for groundbreaking developments that seamlessly integrate the organic dynamics of human interaction with the continuous accessibility of media content.

3 Key Takeaways:

  • The Value of Data: Catalog management is crucial for record labels and publishing companies in the music industry. Understanding how access to accurate information can lead to valuable opportunities for content placement and well as positive relationship management.
  • Increase Adoption by Listening to Users: A high-quality UI/UX incentivizes users to stay longer with your platform, and the key to that development is direct feedback from the users themselves– Sound Credit is a shining example of understanding the needs of its target customers.
  • Ephemeral Messaging is Powerful: By mirroring the natural way humans have communicated for thousands of years, this form of communication, albeit unique in the digital world, is generating vast amounts of creative interest.

Gebre came through our third fund, and since the investment, the team has continued to grow its service and personnel. Click here to learn more about the Company and Team, or here if you are a Founder innovating in any of our three vectors.

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