Making it Easy to Give Credit Where Due

Gebre Waddell wanted to make it easy for musicians to credit everyone involved.

Properly attributing credit in the music industry requires keeping track of who did what, organizing files and data, and accurately registering for royalties.

Sound Credit does all that work for them.

Since its launch in 2017, Sound Credit has become a powerhouse of metadata sharing and collection, amassing more than 15,000 users who are now cashing bigger and better royalty payouts. Labels, publishers, administrators, and independent artists rely on Sound Credit’s decentralized cloud-based architecture because it allows metadata capture at the place of origin, so more artists can be connected to royalties from the start of a project. DMN recently joined forces with Sound Credit to further expand metadata ingestion and resulting royalty collection.

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65th Annual Grammy Awards in Los Angeles in 2023:
Peter Leathem OBE, CEO of PPL; Gebre Waddell, CEO & Founder of Sound Credit; and Tim Smith, Bee Partners (Photo Credit: Sound Credit)


Making sure musicians are properly credited and paid

Tools for everyone in music to track, edit, and deliver credits. In the age of digital distribution, the stories and artwork once included with music have disappeared. Sound Credit is the new standard, allowing you to collect and track credits as they happen and publish them or deliver to labels.

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Gebre Waddell

"Our mission is to champion creators across diverse creative industries by safeguarding their long-term interests and revolutionizing their supply chains. We harness the power of metadata, cultivate innovation, and deliver cohesive, data-driven experiences that inspire and empower both creators and consumers alike in their respective fields."

Sound Credit CEO Gebre Waddell and Danielle Gore, Epicenter Memphis Senior Manager of Innovation Programs discuss with Quicktake's Jennifer Zabasajja at the National Civil Rights Museum in Memphis.

“Any asset manager worth their salt will know that emerging markets are one of the biggest opportunities out there today.”

Neighboring rights, sometimes called ‘related rights,’ can be tricky to capture. Songs frequently have multiple rights owners, particularly across the recording and publishing components of a work. Threading those rights, even across the same song, has proven complex and a source of significant unrecognized royalties.

Terms of the deal were finalized in the run-up to the Grammys in Los Angeles, with Sound Credit structuring the deal via its sister brand Soundways.

Speaking to Digital Music News about the Sound Credit-Soundways-PPL partnership, Sound Credit CEO Gebre Waddell said, “We are thrilled to be working with PPL to provide our community in North America access to PPL’s expertise in the international collection of neighboring rights royalties. Our partnership will help ensure that artists and rights holders are properly compensated for their work, and that the process of collecting and distributing neighboring rights royalties is as smooth as possible.”

Originally appeared in TechCrunch InnerPlant grows with new John Deere-backed millions for sustainable farming


Physical kiosks at major studios allow artists to "sign into" their sessions and Sound Credit does the rest.


Delve deeper into the world of Human Machine Interaction through our other inspiring articles or discover why we're also passionate about Biological Machines and Machine to Machine Learning.


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