It's 2010, and Joey Flores's vision was clear: create an immersive platform that would serve as a haven for music enthusiasts, a place where they could truly engage with music on a deeper level. He envisioned a space that transcended traditional marketing techniques, one that fostered genuine connections between artists and their audiences. It became the mission to curate a rich tapestry of musical experiences, capturing the essence of each artist's craft and providing a platform for their talents to shine.
While streaming companies have undeniably provided a platform for content creators to showcase their talents and reach global audiences, the harsh reality is that many creators are struggling to make ends meet. The promise of exposure and potential fame often obscures the underlying financial challenges that creators face. If streaming companies genuinely care about the creators behind their products, they must address these issues head-on.
For four and a half years, the company seemingly found some product-market fit, but unfortunately, in June 2014, the company ran out of capital and had to close its doors, leaving its dedicated users and talented artists in a state of uncertainty. However, in a turn of events that can only be described as serendipitous, a mysterious benefactor emerged, determined not to let Earbits fade into obscurity. Atlanta-based media company You42, Inc. decided to fully acquire the startup, providing another opportunity to grow along with its 14,500 artists across 700 record labels and over 300,000 registered listeners with 500,000 mobile installs.