Orita| Human Machine Interaction

The Atym Device Edge Orchestration Solution.

Daniel Brady, Zack Gow, and Aaron Schwartz founded Orita to revolutionize marketing efficiency by slashing costs and boosting performance—without any engineering effort.

Orita transforms marketing with smarter, cost-efficient solutions, helping brands cut email and SMS expenses by up to 32%. By boosting open rates and click-throughs while reducing unsubscribes, Orita maximizes reach and minimizes waste in today’s competitive landscape.

The core challenge for many businesses lies in the rising costs of maintaining marketing campaigns. Traditional platforms like Klaviyo and other ESPs or SMS providers often require significant investment with diminishing returns. This is further complicated by the need for engineering resources, making campaign optimization a constant struggle for teams without technical expertise. Orita addresses these pain points by offering a streamlined solution that requires no engineering effort, enabling businesses to see results quickly.

By leveraging machine-learning technology, Orita identifies inefficiencies and optimizes campaigns with precision, integrating seamlessly into existing workflows. This empowers brands to focus on their core strategies without being burdened by technical challenges or escalating costs. From helping small teams stretch their budgets to enabling enterprises to scale outreach effectively, Orita delivers measurable impact.

With its ability to reduce costs and boost campaign performance, Orita is becoming an essential tool for brands aiming to thrive in the competitive marketing landscape. Its ease of use and rapid deployment make it a transformative solution for businesses seeking smarter, machine-driven marketing strategies.

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COMPANY PROFILE:ORITA

Cut Costs, Boost Performance—Transform Your Marketing with Orita.

Orita empowers businesses to optimize email and SMS campaigns, achieving better results without increasing costs or requiring technical expertise.

FOUNDERS:
→ Daniel Brady
→ Zack Gow
→ Aaron Schwartz

LAST FUNDING STAGE:
Seed

VECTOR:
Human Machine Interaction