Reduce Subscription Churn. 

Christopher Gooley and Cory Watilo came up with an idea for a cloud-based customer success service that helps subscription software companies maximize customer lifetime value. Acquired by Spotify in 2016.

The intelligent support assistant that improves customer interactions with your customers.

Founded in 2012, Preact has been instrumental in helping businesses attract new subscribers and retain existing customers. By leveraging the platform, marketers gain valuable insights into customer churn, renewal probabilities, and upgrade potential by analyzing patterns of product usage and behavior. The cloud-based company specializes in analytics, behavioral science, and machine learning.

In a move to further enhance its music streaming service, Spotify announced its acquisition of Preact in 2016. The deal, whose terms were not disclosed, will enable Spotify to utilize Preact's expertise in predicting consumer behavior related to subscription sign-ups and upgrades. Spotify aims to further personalize its user experience and deliver tailored recommendations and offerings to its subscribers. By harnessing Preact's analytical capabilities, Spotify will gain a deeper understanding of its users' preferences and behaviors, allowing for more targeted and engaging interactions.

Christopher-Gooley
Cory-Watilo

Christopher Gooley and Cory Watilo

FOUNDERS

Christopher Gooley & Cory Watilo


 

Read More

→ Enough With 'Feel Good' Data Science

Delve deeper into the world of Machine-to-Machine Learning through our other inspiring articles or discover why we're also passionate about Human Machine Interaction and Biological Machines.

DIG DEEPER

Related News & Insights

"15 years ago, I founded Bee Partners to invest in remarkable founders at inception. As my partner, Kira, likes to say, 'a team and …
CEO and Co-Founder Jordan Kretchmer, along with CTO and Co-Founder Ruddick Lawrence, believe that machines will win, as do we. In an interview, the …
Easier, faster, more powerful. Introducing Synthesis Humans & Synthesis Scenarios Our mission here at Synthesis AI has been the same since our initial launch: …
The two are experts on selling technical services, and during this TechCrunch Live event, they walk through their processes.

Bee.