Influencer Marketing.
Jeremy Haile and Tree McGlown sought a means to build a revenue engine through creator partnerships. Acquired by Engine Media in 2021 and, subsequently, Gamesquare in 2023.
Leveraging AI to help world brands connect with the next generation of consumers and generate e-commerce revenue growth by building authentic relationships with social media creators.
In today's dynamic marketing landscape, the potential of influencer collaborations to elevate brands, captivate audiences, and drive meaningful results is undeniable. Recognizing this transformative power, Sideqik emerges as a trailblazing influencer marketing platform, empowering brands, consumer packaged goods (CPG) companies, direct marketers, and agencies with a comprehensive suite of tools to unlock the full potential of influencer-driven campaigns.
Sideqik offers a seamless end-to-end solution, revolutionizing how marketers discover, connect, and execute marketing campaigns with content creators. With a keen focus on providing cutting-edge capabilities, Sideqik equips marketers with advanced tools to identify influencers that align with their target audience, leveraging demographic and content filtering. This sophisticated feature ensures that brands find influencers whose values and content resonate with their specific campaign objectives.
The platform provides marketers with intuitive messaging capabilities, fostering direct and meaningful communication channels with influencers. Through these interactions, brands can effortlessly share vital marketing collateral, including campaign briefs, photos, logos, and videos, ensuring a cohesive brand narrative and empowering influencers to create authentic and impactful content.
However, the true power of Sideqik lies in its ability to offer comprehensive campaign measurement and evaluation features. Marketers gain access to robust analytics, enabling them to gauge the reach, sentiment, and engagement generated by their campaigns across all major social media platforms. By harnessing these invaluable insights, brands can optimize their strategies, pivot when necessary, and drive meaningful connections with their target audience. Through its state-of-the-art platform, brands can evaluate earned media value and return on investment (ROI) holistically, gaining a comprehensive understanding of their campaign's success. Armed with these metrics, marketers can make data-driven decisions, refine their approach, and maximize the value derived from influencer partnerships.
Jeremy Haile and Tree McGlown
CO-FOUNDERS
Jeremy Haile & Tree McGlown
Jeremy stands out as a remarkable individual with a diverse skill set and a passion for exploration. A proud alumnus of Georgia Tech, he has honed his expertise in crafting cutting-edge solutions across a range of industries, from traffic management and security to finance and healthcare. Jeremy's remarkable journey has been defined by his insatiable curiosity and dedication to pushing boundaries.
Beyond his professional accomplishments, Jeremy's free-spirited nature propels him towards exciting adventures and exhilarating experiences. Whether exploring the depths of the ocean through scuba diving, immersing himself in the thrill of football matches, or embarking on journeys to new destinations, Jeremy embraces life's diverse offerings with unbridled enthusiasm.
Throughout his illustrious career, Tree McGlown has collaborated with influential brands that shape culture and make a lasting impact. Coca-Cola, Lululemon, Activision Blizzard, Universal Music, and Nike are just a few of the iconic names that have benefited from Tree's strategic insights and business acumen.
Once Sideqik caught the attention of Engine Media, Tree played a crucial role as the Co-founder and Chief Revenue Officer, driving the company's growth and contributing to its successful integration with Engine Media. This achievement caught the eye of Gamesquare, resulting in another triumphant acquisition in 2023.
Beyond his professional accomplishments, Tree possesses a deep-rooted passion for mentorship and giving back to the community. As a mentor with Techstars, he actively guides and supports budding entrepreneurs, sharing his wealth of knowledge and experience. Additionally, Tree generously dedicates his time and expertise as a member of the Board of Directors for both the Atlanta Youth Academy and the Path Foundation, organizations that strive to make a positive difference in the lives of young individuals.
“The biggest misconception is that influencer marketing just means paying someone to post about you on Instagram, and that it might be a temporary fad.”
-Jeremy
Read More
→ Interview with CEO and Co-founder, Sideqik – Jeremy Haile
→ Engine Media Annouces Completion of Acquisition of Sideqik
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