Reselling Women's Fashion.
Tracy DiNunzio realized there was an opportunity to create circularity in the women's clothing market, so she started a company to do just that. Acquired by Vestiaire Collective in 2022.
A unique marketplace where women could effortlessly buy and sell their pre-loved clothing items, giving them a second life and reducing fashion waste.
In 2009, Tracy DiNunzio took her vision and established Recycled Bride, the platform catered specifically to brides seeking a marketplace to buy and sell wedding dresses and accessories in a peer-to-peer fashion. However, DiNunzio recognized the potential to expand her platform's offerings to include women's luxury fashion, setting the stage for a more comprehensive and inclusive marketplace.
In 2012, the platform officially relaunched as Tradesy, embarking on a mission to redefine the way women shop for high-end fashion. The platform's commitment to innovation and growth became evident when Tradesy announced a remarkable Series B funding round in January 2015. Recognizing the value of strategic partnerships and acquisitions, Tradesy made strategic moves to strengthen its position in the market.
On November 17, 2015, Tradesy acquired Shop Hers, an esteemed international luxury marketplace dedicated to second-hand designer fashion. This acquisition expanded Tradesy's global footprint and enriched its offerings, providing users with an even more diverse and curated selection of high-quality fashion items. Tradesy continued its trajectory of growth and diversification with the acquisition of Fitz, a reputable closet organizing and styling service based in New York.
As the fashion industry embraced the concept of circular fashion and the importance of sustainability, Tradesy's impact resonated with both users and investors alike. This culminated in a significant milestone in March 2022 when the platform announced its acquisition by Vestiaire Collective, a prominent secondhand luxury marketplace. This acquisition brought together two industry leaders, combining their expertise and resources to create an even more formidable force in the secondhand fashion market.
Tracy DiNunzio
FOUNDER
Tracy DiNunzio
In a world saturated with fleeting trends and disposable fashion, one graduate from the prestigious School of Visual Arts took a bold leap toward a more conscious and refined future. Driven by a deep-seated passion for timeless elegance, she made a courageous decision to sell her car and part with cherished paintings–to finance the development of an online marketplace that would redefine the concept of luxury.
After joining forces, the fashion powerhouse boasts a combined customer base of an impressive 23 million and a remarkable catalog boasting over 5 million fashion items, valued at a staggering $1 billion. To support its ambitious expansion plans, Vestiaire Collective is planning a state-of-the-art authentication center, plus a cutting-edge technology hub in the vibrant city of Los Angeles for innovation and advancement.
“When I first started Tradesy I didn’t think about how big to dream, I just wanted it to work.”
-Tracy
Read More
→ Behind the Scenes of a Women-Led Acquisition
→ Q&A With Tracy DiNunzio: How She Grew A Company From Nothing To $10 Million
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