Eating Well Made Simple. 

Dr. Jason Langheier, MD, MPH and Milo Krastev both believed that eating well shouldn't be complicated, so they started Foodsmart to simplify wellness, one bite at a time.

Foodsmart goes beyond just providing healthy options; we are committed to addressing food insecurity.

Founded in 2010 by Jason Langheier and headquartered in San Francisco, California, Foodsmart (f.k.a. Zipongo) is revolutionizing the way we approach healthy eating. As a pioneer of telehealth, it combines the expertise of registered dietitians, convenient meal planning tools, and an extensive food delivery marketplace all in one place, making it effortless to prioritize your well-being without straining your mind or your wallet.

The company provides seamlessly integrated comprehensive dietary assessments and personalized nutrition counseling by qualified dietitians. By complementing these services with online food ordering and cost-effective meal planning options for the entire family, it ensures that healthy eating becomes a hassle-free endeavor.

The dedication to accessibility is further enhanced by our partnerships with retail food providers, capable of delivering to nearly every corner of the country. Foodsmart strives to bridge the gap between individuals and healthier food choices while also addressing long-term food insecurity concerns through assistance with SNAP enrollment.

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Meet your personal
nutrition expert

Foodsmart seamlessly integrates dietary assessments and nutrition counseling from dietitians with online food ordering and cost-effective meal planning for the whole family.

→ Dr. Jason Langheier, MD, MPH
→ Milo Krastev

Series C

Human Machine Interaction



Team Members



Funding to Date


Jason Langheier & Milo Krastev


Jason Langheier & Milo Krastev

To this day, the company has raised multiple rounds of funding over the years and has grown to boast service to over 1 million members from four out of the five largest US health plans while also collaborating with more than 500 employers.

Both Jason and Milo are still at it, striving to keep Foodsmart growing and helping us be the healthiest we can be. Recently, they have been actively sourcing committed and capable partners such as Independent Health to bring the Food First program to Buffalo, NY and its Medicaid members. The program provides unlimited access to nutrition counseling and free grocery delivery for a year and puts rubber on the road when it comes to health equity.


“...investing in a company like Foodsmart aligns with our organization’s mission to improve health for all those we serve."

-Alec King, Executive Vice President and CFO of Memorial Hermann Health System


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